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Junior Talent in the Age of AI
How should digital agencies think about hiring in the age of AI? A look at how junior, mid-level, and senior talent roles may change.
Sponsored Goals
Sponsored goals align teams, drive accountability, and improve the likelihood that goals hit their mark.
The Culture Creators In the Middle
The core of your agency culture may not be at the top; it may be at the mid-level.
Hiring Full-Time Employees vs. Contractors
Taking a look at when an agency should hire full-time employees and when they should look to contractors from a financial perspective.
Annual Revenue Targets for Small-Agencies
Some considerations and a helpful lookup table for setting agency revenue targets.
Reference Class Forecasting for Digital Agencies
Many agencies are still using conventional estimation methods that lose potential projects or win them on the wrong terms. There’s a better way to estimate, and it starts with good project data.
The First Business Developer
Small agency founders dream of hiring their first business developer to free up time for other focus areas. Here's why that's a risky move and an alternative proposal to grow an agency safely.
QBR Anti-Patterns
Common anti-patterns to avoid at your agency’s next Quarterly Business Review.
Metrics: Revenue
What revenue is and some ways digital agencies should think about it. Plus, a lookup table to understand just how much revenue billable team members need to generate to meet profit targets.
Metrics: Cost of Services (COS)
What Cost of Services (COS) is and why it matters to design & technology agencies. Plus, a helpful COS lookup table for budgeting.